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BUS 442 (Antoniou)

Data Axle Reference Solutions (Formerly Known as ReferenceUSA)

Data Axle Reference Solutions (formerly known as Reference USA) Business Directories  companies, private, public, non profit, education, government etc. 

BizMiner (Library Database)

Detailed industry financial and industry market analysis.   9000 industries by sales.  Find reports at the national, state, county, metro and zip code.  Update 6/18:  Now shows Z-scores for credit strength and financial viability.

Statistical Abstract

Segmentation, Targeting

Marketing Plan:  Segmentation, Targeting

Segmentation and Targeting.   You can use the market attributes you started with to go into more depth into your target market.   There are sophisiticated market research analysis tools that use extensive demographic and lifestyle survey data and combine that with maps to visually show relationships that help marketers.

Passport by Euromonitor 
Expert market analysis and statistics on consumer products and services for most countries.

SimplyAnalytics (CSUSM) and create personal account to save
Consumer demographics at the national US level, state, county, and local levels.  Uses MRI and SimmonsLocal detailed consumer preferences, lifestyle, survey responses. 
Create your own account 

ESRI GIS Community Analyst

Single sign-on now works.