Market Research (Web Sources)
- Market Research and Competitive IntelligenceInformation from the US Small Business Administration
Market Research (Library Books)
The Entrepreneur's Guide to Market ResearchLimited Access One User
Creating and Marketing New Products and Servicesunlimited user access
Census Business Builder
- Census Business Builder 5.0Launch the most recent version of Census Business Builder and craft your own search.
Census Business Builder (CBB) 5.0 is the most recent version of CBB.
PDF flier on CBB from the Census
You can start with a location and then add variables.
What do you want to learn about your area?
At the top of the interface select your variables
Example below shows industry and two variables selected.
Underneath the dashboard you can Select “create report”
The Legend (bottom right can open and close)
Segmentation, Targeting
- Passport GMID (Euromonitor International)Economic, marketing, and demographic statistics for the United States, Western Europe, and Asia. Includes country profiles and consumer market data. Market research reports on international consumer, industrial, and service markets.
This source is good for Consumer Products!
Provides Mega Trends that are going on in specific industries. These trends often are on target and represent where your product should be going.
Community Analyst (ESRI)
- ESRI Community AnalystCommunity Analyst Interface
- ARC GIS from ESRIInterface for ARC GIS
Both Interfaces will have ESRI Demographics
ESRI Demographics See data source, available geographies and years and methodologies. US and Other countries.
Sectors for the US include: ESRI updated demographics, Census and ACS, Tapestry Segmentation, Consumer Spending, Market Potential, Retail MarketPlace, Business Data, Major Shopping Center, Traffic Counts.
Available geographics: Census designations, and DMA (Designated Market Areas) based on Nielsen Media Research.
Consumer Spending: 20 categories with data derived from Bureau of Labor Consumer Expenditure Surveys
Market Potential: 35 categories of products and services derived from GfK MRI
Retail MarketPlace: Retail sales by industry (NAIC) and measures supply and demand.
Business Location Data: By SIC/NAIC industry; annual sales, employees and other. Compiled from InfoGroup. Use for site or competitor analysis, day or evening hiring by industry, match to business inventory statistics.
Major Shopping: Location and data on major shopping center.
Traffic Counts: Daily volume and changes.
Seeking assistance with ARC GIS or Community Analyst -
Michele Kinzel
GIS Instructional DeveloperIITS Academic Technology Services - Instructional Developmt Svcs
Claritas (link to website)
- Claritas 360Links to Claritas 360 -MyBestSegments ZIP Code Look-up lets you view your neighborhood’s household segments within any ZIP Code. The library does not subscribe to this resource.