MKTG 614 Global and Cross-Cultural Marketing

Pixabay image of shipping containers by Valdas Miskinis. Used under (CC0); image resized from original.

Use this guide to help you locate country information, Country reports, articles, data, etc. to help you make decisions on a country in which to market your product.

After this research session:

Students will be able to retrieve and analyze data about the economic, political, legal, cultural, and geographic elements of countries.

Students will be able to use secondary data to identify a suitable market for your expansion from your home market.

Link to electronic handout  MKTG 614 Peren SP23.docx

Please complete this short survey after instruction

Additional Websites suggested by Dr. Perren

Geography Quiz

Seterra

World Legal System mapped for quick view 

Guide to view a map of legal regions (by the University of South Carolina)

Juriglobe.ca