Segmentation, Targeting
Marketing Plan: Segmentation, Targeting
Segmentation and Targeting. You can use the market attributes you started with to go into more depth into your target market. There are sophisiticated market research analysis tools that use extensive demographic and lifestyle survey data and combine that with maps to visually show relationships that help marketers.
Passport by Euromonitor
Expert market analysis and statistics on consumer products and services for most countries.
IITS helps with this resource. Log in with your CSUSM credentials required.
BizMiner (Library Database)
Detailed industry financial and industry market analysis. 9000 industries by sales. Find reports at the national, state, county, metro and zip code. Update 6/18: Now shows Z-scores for credit strength and financial viability.
Passport Euromonitor (Library Database)
From this resource you should be able to identify a consumer product, service, supply for export.
- Passport GMID (Euromonitor International)Economic, marketing, and demographic statistics for the United States, Western Europe, and Asia. Includes country profiles and consumer market data. Market research reports on international consumer, industrial, and service markets.
Notes on use of this database: CSUSM Student USE Only. You must agree to terms and conditions before entering the database.
There are different menus, approaches to access data, analysis, and dashboards. Write down the steps to use to obtain your information!
TOP MENU APPROACH
Searching an industry? Step #1 Click Industries, Step #2 Select a category (Consumer products, Services, or Supply). Step #3 From the new page shown, scroll down and use the "Country Reports Datagraphic" Tile. Step # 4 Select a category and geography, hit go.
Interested in Economies?
Step #1 Click Economies, Step #2 Select a category (Business Dynamics, Economies, finance, and trade, Industrial, or sustainability).
Step #3 From the new page scroll down to locate the "Country Reports" Tile. Step # 4 Select a category and geography, hit go.
Interested in Consumers?
Step #1 Click Consumers, Step #2 Select a category (Digital Consumers, Households, Income and Expenditure, Lifestyles, Population).
Step #3 From the new page scroll down to locate the "Country Reports" Tile. Step # 4 Select a category and geography, hit go.
- Passport User Guide (.pdf)Guide provides an overview of the use of Passport. Shows use of the Global Menu and Search Tiles. This guide helps with use of categories and application of geographies.