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Business - Industry Research

A guide for use by researchers looking to learn more about an Industry.

Background information in the research process

Background research is vital for developing a foundational understanding of your topic. It will also help you narrow and focus your research question, choose relevant keywords and search terms, and shape research direction.

In addition to general searching on Google or Wikipedia, you may also review newspaper or magazine articles, and longform journalism. Subject encyclopedias can also be useful places to look for information because they are written by experts in the field and will also include references that will direct you to further reading on a given topic.

Reference databases