Segmentation, Targeting
- Passport GMID (Euromonitor International)Economic, marketing, and demographic statistics for the United States, Western Europe, and Asia. Includes country profiles and consumer market data. Market research reports on international consumer, industrial, and service markets.
This source is good for Consumer Products!
Provides Mega Trends that are going on in specific industries. These trends often are on target and represent where your product should be going.
Census Business Builder
- Census Business Builder 5.0Launch the most recent version of Census Business Builder and craft your own search.
Census Business Builder (CBB) 5.0 is the most recent version of CBB.
PDF flier on CBB from the Census
You can start with a location and then add variables.
What do you want to learn about your area?
At the top of the interface select your variables
Example below shows industry and two variables selected.
Underneath the dashboard you can Select “create report”
The Legend (bottom right can open and close)
Library Subscription Resource
- Sage Data (formerly DataPlanet)Sage Data is a collection of U.S. and international datasets sourced from over 90 governmental, commercial, and private organizations. Sage Data allows you to search and browse billions of datasets, compare and contrast variables of interest, and create customized exportable charts and tables. Each dataset also has a detailed description, including information about its source organization and update frequency. Sage Data platform provides durable web links and DOIs to make it easier to revisit datasets.
Datasets cover: agriculture and food; banking, finance, and insurance; criminal justice and law enforcement; education; energy resources and industries; government and politics; health and vital statistics; housing and construction; industry, business, and commerce; international relations and trade; labor and employment; military and defense; natural resources and environment; population and income; prices, consumption, and cost of living; and transportation and traffic.
BizMiner (Library Database)
Detailed industry financial and industry market analysis. 9000 industries by sales. Find reports at the national, state, county, metro and zip code. Update 6/18: Now shows Z-scores for credit strength and financial viability.
Community Analyst (ESRI GIS)
This product is very powerful and can be used to understand markets in relationship to geographic spaces.
Community Analyst:
Follow the steps outlined in this PDF handout to log into this resource.
Community Analyst (ESRI)
- ESRI Community AnalystCommunity Analyst Interface
- ARC GIS from ESRIInterface for ARC GIS
Both Interfaces will have ESRI Demographics
ESRI Demographics See data source, available geographies and years and methodologies. US and Other countries.
Sectors for the US include: ESRI updated demographics, Census and ACS, Tapestry Segmentation, Consumer Spending, Market Potential, Retail MarketPlace, Business Data, Major Shopping Center, Traffic Counts.
Available geographics: Census designations, and DMA (Designated Market Areas) based on Nielsen Media Research.
Consumer Spending: 20 categories with data derived from Bureau of Labor Consumer Expenditure Surveys
Market Potential: 35 categories of products and services derived from GfK MRI
Retail MarketPlace: Retail sales by industry (NAIC) and measures supply and demand.
Business Location Data: By SIC/NAIC industry; annual sales, employees and other. Compiled from InfoGroup. Use for site or competitor analysis, day or evening hiring by industry, match to business inventory statistics.
Major Shopping: Location and data on major shopping center.
Traffic Counts: Daily volume and changes.
Seeking assistance with ARC GIS or Community Analyst -
Michele Kinzel
GIS Instructional DeveloperIITS Academic Technology Services - Instructional Developmt Svcs