ENTR 420 New Venture Marketing

Primary research is an important part of understanding the potential customer. 

The library subscribes to Sage Research Methods - a database that covers the methods of how to conduct different types of research that is primary (original) in nature. For example how to conduct surveys, focus groups, etc.

The library subscribes to selected content available from Sage Research Methods.

Sage Research Methods (access required login)

"SAGE Research Methods is the ultimate methods library with more than 1000 books, reference works, journal articles, and instructional videos by world-leading academics from across the social sciences, including the largest collection of qualitative methods books available online from any scholarly publisher." (Source Publisher)

Titles and chapters of ebooks relevant to economic researchers