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ENTR 420 New Venture Marketing

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Entrepreneurship Books (selected)

Try these headings

Subject headings are assigned to books/ebooks in the library's catalog.

"Subject heading" search finds titles on that subject. You can use the filters to sort the results by date, full text online, etc. Here are a few headings of potential interest to get you started

Subject Subheadings - you can add to your subject search after the names of states, regions, and main subjects. For instance: New Business Enterprises - Management; another example is small business - personnel management; and entrepreneurship - economic aspects 

  • economic aspects
  • finance
  • law and legislation
  • management
  • personnel management
  • planning

(Adapted from Duke University's Economics Research Guide)