Industry Sources
The Market (from Industry sources)
How big is the market and is it grownig?
Who will be your competition?
Utilizing industry reports from subscription library databases should help inform you about the following:
- Companies that operate in the industry/ "key players"
- The industry life cycles and growth of the industry
- Financial benchmarks and financial ratios relevant to that industry
- Market share, competitors, and competitive dynamics
- Major markets and their products
- Forces that are pushing and pulling on the industry (political, environmental, legal, regulatory, social, technological, etc.)
- Suppliers (power of suppliers)
- (Source: IBISWorld)
Use your Worksheet in conjunction with this page.
Locate and Industry Report
Look for the Critical Factors above
Write down an additional Resource (trade journal, magazine, newsletter, regulator, association, organization)
From Here we will go to Step 2b Market Research page (Left-hand size)
IBISWorld
- IBISWorld Industry ResearchIndustry Research in over 700 reports by NAIC. In-depth Industry analysis, external, internal and economic, supply chain management. Contains some international reports for UK, Australia, China, and Global.
- Keyword search or use NAICS code (IBISWorld Reports uses 5 digits of a 6 digit NAICS code).
- Reports beginning with OD - are "specialized reports," often they cover a smaller section of an industry.
- Some industries will provide 5 digits of a NAICS code plus a letter, for example 51121e- Video Game Software Publishing in the US
Official Help from IBISWorld - Must be logged into the library to view information
- Industry Research Reports (Video and information of sections)
- IBISWorld Help Center (Official)
- How to use SWOT in IBISWorld
- Video on Porters 5 forces and IBISWordInterface is slightly changed, but the reports do map to 5 Forces concepts.
FirstResearch (by Mergent)
- First Research for Industries (Mergent Intellect)Use First Research to find industry key issues using Industry Profiles, State Profiles, Trending news and Social media feeds, Call Prep Sheets (Sample Q and A to industry executives.
NOTE: To get to the database click to enter and then, Continue, Continue, Submit.
Keyword search or use 2, 4, or 6 digit NAICS code to locate industry reports.
Database provides ability to view: executive insights, critical issues, industry opportunities, and more.
Meeting with a stakeholder? Check out the "Call Prep questions" which help start conversations with different stakeholders (CEO, COO, CFO).
Diving deeper into the industry check out the Websites section: Provides a robust list of industry related associations, organizations, and publications.