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ENTR 420 New Venture Marketing

Census Business Builder

Census Business Builder (CBB) 5.0 is the most recent version of CBB.

PDF flier on CBB from the Census

Image of Census Business Builders interface

You can start with a location and then add variables.

What do you want to learn about your area?

At the top of the interface select your variables

            Example below shows industry and two variables selected.

            Underneath the dashboard you can Select “create report”

            The Legend (bottom right can open and close)

Census Business Builder Interface with a search on breweries in the zip code 92056.

ESRI's Community Analyst / Business Analyst

There are a series of steps to complete before accessing the software.

  1. At the sign in screen you must change the "Your ArcGIS organization's URL
  2. Type in csusm-gis-lab
  3. Select the box to remember this URL
  4. Click the blue continue button to be prompted for credentials

User Interface for ESRI showing sign in page

  1. You will be prompted for your single sign on credentials for CSUSM. Click the blue log in button to launch into the software.

ARC GIS interface showing single sign on protocol

 

Image below shows a zip code with household income. There are many variables that can be added to a map. This is just an example

Interface for Community Analyst