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ENTR 420 New Venture Marketing

What problem are you solving, & has it been done before?

CRITICAL INDUSTRY FOCUS

Image of house on hillside

What problem are you solving? 

Planting water wise native plants on steep slopes using drones

Take a few minutes to generate keywords that you can use to search on. 

Each column represents a concept.

Within each column list: broader terms, narrower terms, related terms/synonyms, and alternate spellings

Let's use a question from the class to keyword OR the Example above 

Concept #1 Concept #2 Concept #3
     
     

Has this idea actually been done? 

Let's research!

 

Try a Google Search (General web based search)

Image of google search for planting and drones

Note: the images filter can be helpful to identify a similar product (if you need to "see it")

Try the "shopping" filter - is something similar for sale?

Try the news filter - are there articles? 

Challenges with Google:

Tons of articles, more need to evaluate your sources.

Primary research:

Visit stores and look at shelves.

Record your observations: price, etc. 

Search for articles in Library resources - (this searches for articles using the Library website) 

Library interface for articles +

 

OneSearch is the library's search across different source types. 

Did you discover potentially relevant information?