MKTG 614 Global and Cross-Cultural Marketing

Full text coverage in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics.

Business, Management and Trade - scholarly and trade journal articles, dissertations, market reports, industry reports, business cases and global and trade news The most comprehensive ABI/INFORM database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key newspapers such as The Wall Street Journal and The Financial Times, as well as country-and industry-focused reports and data. Its international coverage gives researchers a complete picture of companies and business trends around the world.

Covers news and business information, including Dow Jones and Reuters newswires and The Wall Street Journal, plus more than 8,000 other sources providing current news.

With unmatched U.S. news content from local, regional, and national sources, this resource is the largest of its kind. Its diverse source types include printed and online newspapers, blogs, journals, newswires, broadcast transcripts and videos. Explore a specific issue or event through the detailed coverage provided by local reporting or compare a wide variety of viewpoints from across the country on topics such as politics, business, health, sports, cultural activities and people. This collection includes access to San Diego Union-Tribune articles from from 1983-present.