MKTG 614 Global and Cross-Cultural Marketing

Cross-Cultural Analysis: The Science and Art of Comparing the World's Modern Societies and Their Cultures

Riding the waves of culture : understanding cultural diversity in global business

Culture crossing : discover the key to making successful connections in the new global era

Cultural intelligence : surviving and thriving in the global village

Understanding Intercultural Interaction : An Analysis of Key Concepts

Cross-cultural leadership studies

Doing business in Germany : a concise guide to understanding Germans and their business practices

Access to Asia : your multicultural guide to building trust, inspiring respect, and creating long-lasting business relationships

The Seven Keys to Communicating in Mexico: An Intercultural Approach

Doing business in India : a framework for strategic understanding

A China Business Primer: Ethics, Culture, and Relationships

Global Marketing Strategy An Executive Digest

Written in a pertinent and succinct managerial style
Provides a step-by-step review of key international marketing strategy decisions
Shows how global market opportunities are identified and global strategies are drafted

Doing Business in Emerging Markets: Entry and Negotiation Strategies

The culture map : breaking through the invisible boundaries of global business

"Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together." (Source: Publisher)

Kiss, bow, or shake hands, sales and marketing: the essential cultural guide--from presentations and promotions to communicating and closing

Business Cultures Across the World

Intercultural Competence in Organizations: A Guide for Leaders, Educators and Team Players

About the Author, "

Dr. Alex V. Matveev has been a management consultant and economist with Deloitte & Touché, The World Bank and World Trade Center; a professor at the City University of New York and Shanghai University in China; and a lecturer in business, community and corporate programs. He is a creator of the Collaborative Intercultural Competence Model that helps in understanding the nuances of human interaction among members of culturally diverse professional teams." (Source Springer)

Conducting market research for international business

Work together anywhere: a handbook on working remotely successfully : for individuals, teams & managers

Section IV covers Successful Remote Teams. Within this section chapter 9 covers, collectively deciding on "tools, processes, and protocols to use; then document in a team agreement the expectations and etiquette of the work culture." (Source: Work Together Anywhere:). Author is Lisette Sutherland

Use Your Difference to Make a Difference

Intercultural Communication title written by Tayo Rockson. This title covers important concepts of "Educate" oneself (biases, prejudices, values, how to become an active listener, thinking), of "Don't Perpetuate" (areas covered here are: don't perpetuate systems, identity, privilege, etc.), "Instead Communicate", (areas covered here are: acknowledging differences,  finding shared meaning, receiving feedback, cultural awareness, and more).