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This work was created by Judy Opdahl, and is licensed under a creative commons attribution-NonComerical 4.0 International License (CC BY-NC 4.0)
Pixabay image of shipping containers by Valdas Miskinis. Used under (CC0); image resized from original.
Use this guide to help you locate country information, Country reports, articles, data, etc. to help you make decisions on a country in which to market your product.
After this research session:
Students will be able to retrieve and analyze data about the economic, political, legal, cultural, and geographic elements of countries.
Students will be able to use secondary data to identify a suitable market for your expansion from your home market.
Link to electronic handout MKTG 614 Peren SP23.docx
Please complete this short survey after instruction
Additional Websites suggested by Dr. Perren
Geography Quiz
World Legal System mapped for quick view
Guide to view a map of legal regions (by the University of South Carolina)