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GBM 428 Emerging Markets Course Guide (Antoniou)

Course Guide for GBM 428

Image of continents with words representing trade

Pixabay image of shipping containers by geratt. Used under (CC0); image resized from original.

Use this guide to help you locate reports, articles, data, etc. to help you make decisions on exporting your product/service to other counties.

Library Workshop

Using appropriate resources (government websites, websites, and library subscription databases) will conduct research on an Emerging (EM) Country.

  • Analyse the political, legal, sociological, and cultural make-up of an EM country. (Part II)
  • Evaluate the economic environment of the EM Country based on data and in relationship to a company and its product. (Part III)
  • Evaluate a product, market in relationship to its opportunities, risks, and trends in the EM Country. (Part V)
  • Identify an entry mode and strategies for a product in the EM County. Will you have a joint venture, be wholly owned subsidiary, etc?

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Library Workshop Handout  

Survey of Librarian Instruction (complete at the end of instruction session)

Slides for BUS 428