GBM 614 Executive Seminar: Doing Business in Selected Country/Region

Pixabay image of shipping containers by geratt. Used under (CC0); image resized from original.

Use this guide to help you locate reports, articles, data, etc. on "doing business in" countries outside of the U.S.

Carefully read your assignment. Remember if you have assignment questions direct them to Dr. Ratiu, if you need assistance with library research and resources reach out to me - Judy Opdahl profile on this guide. 

Part #1 Regional Deep-Dive

• Individually - Conduct an in-depth analysis of a country or world region with a focus on the business, economic, and cultural environment.

Research try:

• Economic & other indicators page - data sources, many can be downloaded into Excel 
  • Think about this in relationship to a framework such as CAGE, PRIME, etc. 
• Country Reports page - contains databases & website sources
• Passport Euromonitor page - premium database provides indicators and also market intelligence. Watch librarian created video for some insights on navigation. 

Part #2 Market Entry Challenge

• Teams - Act as a consultant to advise a company on how to enter a new international market (selecting a country & justifying an entry strategy)

Research try: 

• Ebooks - several titles provide information market entry, globalization, etc. - some have additional case studies
• On the Trade, Tariffs, Logistics page
  • USA Trade Country Commercial Guides - see image to navigate to Doing Business In...
  • Learn from official government sources for your selected country or market area. 
    • GlobalEdge country guide - navigate to resources link for list of official government resources
    •  Craft smart searched in Google using domain for country and keywords example - site:.gov.in AND Direct foreign Investment
• Passport Euromonitor for market intelligence

Part #3 Capstone - Doing Business in....

• Individual - Synthesize (to create new knowledge) information from Part #1 and Part #2
  • Note - this is not re-telling of what you have already done (read your assigment)

Research try:

• As needed secure additional research to arrive at being able to advise your global firm on the HOW and the WHY of expansion.
  • Information may come from a number of sources already mention or may include new sources informing your recommendations. Examples: You may incorporate information from current Global Business News or leverage Analyst insights from reports or premium databases such as Passport Euromonitor.