Census Business Builders
For small businesses. Use for business plan data and potential market
The Census Business Builder (CBB) is a suite of services that provide selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format. (Source Census)
For overview, instructional flyers, webinars, help and FAQs visit CBB homepage
- Small Business Edition of Census Business BuilderSmall Business Edition is primarily for small business owners who need key data for their business plan or to better understand their potential market. It presents data for a single type of business at a time.
- Regional Analyst Census Business BuilderRegional Analyst Edition is primarily for chambers of commerce and regional planning staff who need a broad portrait of the people and businesses in their service area. It presents data for all sectors of the economy and for a user-defined region made up of one or more areas.
BizMiner (Library Database)
Detailed industry financial and industry market analysis. 9000 industries by sales. Find reports at the national, state, county, metro and zip code. Update 6/18: Now shows Z-scores for credit strength and financial viability.
Data Axle Reference Solutions (Formerly Known as ReferenceUSA)
Data Axle Reference Solutions (formerly known as Reference USA) Business Directories companies, private, public, non profit, education, government etc.
- ReferenceUSA Learning Center videos and guides
- Step By Step Guide to RefUSA Company & Competitor search. Self paced guide to create a competitor analysis using the industry and geographic locations of your choice. (BUS 302 and BUS 495)
Segmentation, Targeting
Marketing Plan: Segmentation, Targeting
Segmentation and Targeting. You can use the market attributes you started with to go into more depth into your target market. There are sophisiticated market research analysis tools that use extensive demographic and lifestyle survey data and combine that with maps to visually show relationships that help marketers.
Passport by Euromonitor
Expert market analysis and statistics on consumer products and services for most countries.
SimplyAnalytics (CSUSM) and create personal account to save
Consumer demographics at the national US level, state, county, and local levels. Uses MRI and SimmonsLocal detailed consumer preferences, lifestyle, survey responses.
Create your own account
Single sign-on now works.
Statistical Abstract
- Statistical Abstract of the United States (Proquest)The Statistical Abstract of the United States (online edition) by Proquest is a one-volume, comprehensive summary of statistics on the social, political, and economic organization of the United States. Use the Abstract as a convenient volume for statistical reference, and as a guide to sources of more information both in print and on the Web.
Passport Euromonitor (Library Database)
From this resource you should be able to identify a consumer product, service, supply for export.
- Passport GMID (Euromonitor International)Economic, marketing, and demographic statistics for the United States, Western Europe, and Asia. Includes country profiles and consumer market data. Market research reports on international consumer, industrial, and service markets.
Notes on use of this database: CSUSM Student USE Only. You must agree to terms and conditions before entering the database.
There are different menus, approaches to access data, analysis, and dashboards. Write down the steps to use to obtain your information!
- Passport User Guide (.pdf)Guide provides an overview of the use of Passport. Shows use of the Global Menu and Search Tiles. This guide helps with use of categories and application of geographies.