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MKTG 454 Social Media Marketing

Course Guide to be used by students enrolled in MKTG 454 Social Media Marketing for nonprofits

GuideStar Search by Candid

Source used by individuals in the nonprofit industry.

Sign up for an account at This allows you to access a "free" version of Guidestar a directory of nonprofit organizations.

Search Guidestar (the free version has some limitations)

Image of Guidestar's search functions. Enter a state and a city for a list of results

Click on an entry of your choosing. Learn more about the organization using the menu provided. Not all entries will be as "complete" as others.

Example of a Guidestar Charity Profile. Highlighting the availability to obtain the 990 form for the organization

IRS Tax Exempt Organization Search

You can also create a list of nonprofits by using the IRS' tax-exempt organizations search.

Electronic search form to find a tax exempt charity

To view an entry in the database, click on the name of the organization

Image of a search result in the 990 finder showing an entry for Associated Students of California State University San Marcos


A nonprofit that provides a searchable index of nonprofit organizations

Search the directory. (Tip: Use City and State)

Image of search bar with the term nonprofit in the find window and San Marcos, CA in the near window