Skip to Main Content

MKTG 454 Social Media Marketing

Course Guide to be used by students enrolled in MKTG 454 Social Media Marketing for nonprofits

Course Guide for MKTG 454

Using Social Media for Marketing

image of a computer monitor, cell phone screen, and website

                              Image used under Pixabay License resized from the original by  Dallen 27

How to use this guide:

  • Start with the "Scale-up: Read a book chapter" box. Select an ebook chapter to learn more about nonprofit organizations and how they function.  There is also a dictionary for looking up terms you may be unfamiliar with. 
  • Navigate to additional pages within the guide on the left-hand side

Image of an arrow pointing left

  • Locate a nonprofit organization
  • Visit the ebooks page:
    • Select Make your Nonprofit Organization 


Looking for research help?  Schedule an individual a meeting with the Business & Economics Librarian, or use the Ask Us icon to chat.

Terminology Related to the Industry

Navigate to additional resources on the left-hand side of the guide

Scale-up read a book chapter