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BUS 442 Business Strategy (Lyons)

Resources for researching for BUS 442

Market Atlas by Mergent

Image of Market Atlas interface

Search by company name. Take care to select the right company as this source provides company information from a Global footprint.

Here is a search on AMZN 

Image of market atlas inferface for a search result on amazon

Navigate across the top menu within the company, Here is shown a selection on the Analysis tab. 

Mergent atlas interface for amazon analysis page

Factiva

Screenshot of Factiva company snapshot menu enter name or ticker number for report

As you read the report for your company - explore the "Discovery Pane." These are companies, industries, subjects, and regions that relate in some way to your company. This "relational" approach can reveal competitors, strategic partnerships, areas of expansion, etc. This requires your critical thinking to identify and understand the connections.

Hoover's Company Records

Screenshot of search boxes to locate reports by entering keywords OR by using the browse company

Business Source Premier

Business Source Premier menu - showing ability to browse company profiles

Try the BROWSE by company, many large companies have reports in this resource.

Alternatively use the search bar and search this source for news surrounding your company.

ABI/INFORM Complete (by Proquest)

Advanced search menu selected with two search bars to enter keywords