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Business (Company)

Resources and strategies for researching information on companies. Emphasis on publicly traded companies.

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Searching for articles in our library databases requires the crafting of a search strategy
Below are some tips to help you. Don't forget you can reach out to a librarian if you are struggling to come up with relevant keywords for your search!

Tips Examples
Use keywords, not long search phrases

Instead of searching for "How is Peloton's branding selling a lifestyle?" break down your search into the main keywords:

Peloton, branding, Selling, Lifestyle

Use quotation marks (" ") to keep phrases together

Use AND to combine different keywords

Peloton AND "smart gym"
Use OR to combine similar/associated keywords lifestyle OR "health conscious"
Look for ways to limit your search in the database You can often limit by type of article (scholarly and peer-reviewed), year of publicationsubject 

How you enter your search terms into the search bar makes a difference. It is suggested that you always use the option for ADVANCED search. Event in the Advanced search make sure the options (on the right hand side of the search bar) conduct the search you need or want. 

Again reach out to a librarian if you are not having the success you are seeking. 

Each database has different filters, limiters, indexing, and source coverage. Look for these options in the advanced search bar or after you've completed a search. Commonly found and used are:

  • Relevancy (are your results showing newest, or most relevant)
  • Date rage (often a slide or an entry for years)
  • Source type (limit to view results from magazines, trade journals, newspapers, and more)
  • Publication (click to view articles within a specific source, for example The Wall Street Journal)
  • Company (Identify articles tagged with the name of a company)

Most Useful

Also Useful

Databases for locating articles and news surrounding your company

Create a search strategy to learn more information about a company and news surrounding it.

Advanced search screen for ABI/Inform

Create a search strategy to learn more information about a company and the news surrounding it. 

Image of advanced search screen in Business Source Premier

Craft a search strategy in the search builder. Note: A change of date is usually needed as the default searches for the most current three months.

Image of Factiva's search builder

Source provides newspapers, blogs, journals, newswires, broadcast transcripts. Click "More search options" for advanced search options, to refine by a source location, or within a "shortcut which includes:

  • America's News Magazines
  • Los Angeles Metropolitical News Sources
  • Major Metropolitan Titles
  • San Diego Metropolitan Collection
  • San Diego Union Tribune Collection with Historical and Current
  • USA
  • USA - California