Locating news articles surrounding your company
| Tips | Examples |
| Use keywords, not long search phrases |
Instead of searching for "How is Peloton's branding selling a lifestyle?" break down your search into the main keywords: Peloton, branding, Selling, Lifestyle |
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Use quotation marks (" ") to keep phrases together Use AND to combine different keywords |
Peloton AND "smart gym" |
| Use OR to combine similar/associated keywords | lifestyle OR "health conscious" |
| Look for ways to limit your search in the database | You can often limit by type of article (scholarly and peer-reviewed), year of publication, subject |
Key Sources for diving deeper on articles surrounding your company
- ABI/INFORM Complete Business, Management and Trade - scholarly and trade journal articles, dissertations, market reports, industry reports, business cases and global and trade news The most comprehensive ABI/INFORM database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key newspapers such as The Wall Street Journal and The Financial Times, as well as country-and industry-focused reports and data. Its international coverage gives researchers a complete picture of companies and business trends around the world.
Create a search strategy to learn more information about a company and news surrounding it.
- Business Source Premier Full text coverage in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics.
Create a search strategy to learn more information about a company and the news surrounding it.
- Factiva Covers news and business information, including Dow Jones and Reuters newswires and The Wall Street Journal, plus more than 8,000 other sources providing current news.
Craft a search strategy in the search builder. Note: A change of date is usually needed as the default searches for the most current three months.
