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Business (Company)

Resources and strategies for researching information on companies. Emphasis on publicly traded companies.

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Selected Streaming Media titles from CSUSM Library

Image of streaming media title white text on black background How to Read a Financial Statement Business Finance Essentials

How to Read a Financial Statement Business Finance Essentials

"Financial Statement Overview (2:42) -- Balance Sheet: Assets (1:43) -- Balance Sheet: Liabilities (2:13) -- Balance Sheet: Owner's Equity (1:08) -- Income Statement (4:01) -- Statement of Cash Flows (3:09) -- Statement of Changes in Owner's Equity (1:40) --  Financial Statement Summary (1:25) -- Credits: How to Read a Financial Statement: Business Finance Essentials (1:05)"

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NVIDIA

"An interview with CEO and co-founder of Nvidia, Jensen Huang. He discusses his company’s innovations, the inevitable impact of AI on society, and the indispensability of tech regulation by humans. Includes interviews with Pinar Seyhan Demirdag, co-founder of Cuebric; Dr. Alex Snyder, Executive Vice President of Research and Development at Generate: Biomedicines; and Brett Adcock, CEO of Figure."

PESTLE (Analysis)

Although external factors are outside of a business’ control, it is still important for them to consider political, economic, social, technological, legal and environmental/ethical factors. This video explores the PESTLE analysis and how it can be a helpful tool for business. Through real case studies, students will understand how PESTLE can be applied in practice and its usefulness in strategic decision-making.

 

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SWOT (Analysis)

In business, a thorough understanding of an organisation's strengths, weaknesses, opportunities and threats in both internal and external environments is crucial. This video introduces the SWOT analysis and how it can be a helpful evaluative tool for businesses. Through real-life examples, students will see how a SWOT analysis can be applied in practice and why it is beneficial for strategic planning.

image of a graphic showing Porter's generic strategies

Porter's Generic Strategies

A competitive advantage is highly valuable in business and choosing between a cost/differentiation or leadership/focus strategy can be a way of achieving this. This video introduces Porter’s Generic Strategies and how they are helpful for evaluating business strategy. Using real-life case studies, students will learn how different businesses implement different strategies and the effect this has on their position within their industries.