Market Research (Web Sources)
- Market Research and Competitive IntelligenceInformation from the US Small Business Administration
- "How to do Market Research"Article from SCORE, which is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).
Market Research (Library Books)
The Entrepreneur's Guide to Market ResearchLimited Access One User
Creating and Marketing New Products and Servicesunlimited user access
Streaming Media from CSUSM Library
Market Research
Market research is critical for businesses to keep pace with consumer preferences and demands. This video explains exactly what market research is, the importance of qualitative and quantitative data and the pivotal role research plays when launching into foreign markets. Interviews with experts from the Monash Food Innovation Centre and PLAY Market Research make this essential viewing for food studies at a senior secondary level or higher.