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Entrepreneurship Research Guide

Conducting Market Research

Market Research combines Primary and Secondary research sources.

Primary Market Research

Primary research can be used to create market data below are some approaches that can be used:

  • Interview a potential customer
  • Observations; an example is observing customers buying product 
  • Focus groups (interviews with small groups of potential customers)
  • Trialing with customers that examine the price and design of your product

Using Internal Primary data 

  • Using internal sales data for where your customers reside geographically
  • Reviewing emails and calls from your customers to gain intelligence

(Source: The Entrepreneur's Guide to Market Research)

Secondary Market Research

Uses data and resources that are readily available and accessible. 

Market Research Websites