Entrepreneurship Research Guide

Market Research combines Primary and Secondary research sources.

Primary research can be used to create market data below are some approaches that can be used:

• Interview a potential customer
• Observations; an example is observing customers buying product 
• Focus groups (interviews with small groups of potential customers)
• Trialing with customers that examine the price and design of your product

Using Internal Primary data 

• Using internal sales data for where your customers reside geographically
• Reviewing emails and calls from your customers to gain intelligence

(Source: The Entrepreneur's Guide to Market Research)

Uses data and resources that are readily available and accessible.