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Innovation Hub Research Guide

Resource guide created by Innovation Fellow 2022 Judy Opdahl.

Idea Validation, Market Value

Articles on Market Validation

Selected e-books for Surveys

Sage Research Methods (requires CSUSM login)

The library subscribes to selected content available from Sage Research Methods.

Sage Research Methods (access required login)

"SAGE Research Methods is the ultimate methods library with more than 1000 books, reference works, journal articles, and instructional videos by world-leading academics from across the social sciences, including the largest collection of qualitative methods books available online from any scholarly publisher." (Source Publisher)

SEARCH STRATEGY

  1. Use the search bar and enter keywords

Graphical user interface for Sage Research Methods Shown with a sample search on Market Research entered

AN ALTERNATE STRATEGY

  1. TRY THE BROWSE BY

Graphical user Interface for Sage's browse by options

  1. Next filter to "content that I have access to"
    Sage Research Methods Interface emphasizing selection of "content I have access to" filter

Titles and chapters of ebooks relevant to market research

Subjects: Innovation