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MKTG 305 Course Guide (Dr. NC)

Note on private companies

Researching small private companies requires the use of a range of tools. 

Search for the official business website, LinkedIn profile, other social media sites

Craft searches to identify any potential appearance in local new sources such as The San Diego Business Journal, The Union Tribune,  or other trade publications.

Market Atlas by Mergent

Image of Market Atlas interface

Search by company name. Take care to select the right company as this source provides company information from a Global footprint.

Here is a search on AMZN 

Image of market atlas inferface for a search result on amazon

Navigate across the top menu within the company, Here is shown a selection on the Analysis tab. 

Mergent atlas interface for amazon analysis page

Factiva

Screenshot of Factiva company snapshot menu enter name or ticker number for report

Hoover's Company Records

Screenshot of search boxes to locate reports by entering keywords OR by using the browse company

Business Source Premier

ABI/INFORM Complete (by Proquest)