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BUS 302 Course Guide (McDonald, Lerchbacker)

Premium Library Databases - Country Analysis

Below is a list of premium subscription databases that contain reports relevant to analyzing a country.

GlobalEDGE (Michigan University Website)

Resource covered in Library Orientation

From this resource you should have been able to identify criterion for evaluating a country for export.

Try one of the ways to gain insights on a country. 

Country
Trade Bloc
Economic Classification
Industry

Google Strategy for Cities data

global business districts

Strategies:

Search for the “official” city website.  

Look for sites that represent the domain for your country. For example  .FR is for France 

Google Interface shown

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Example of a search result

Image of a french website and location top right if Google Translate options

Do note that many times the website will be in another language – look to see if there is a “translation” button  

Showing you the translate button on a Google Result  

Often you can right click and then ask for translate  

Mergent Online (Library Database)

To locate a Country Profile,

Select Advanced search

Use the dropdown to select a country (right top of the screen)

Mergent menu with advanced tab selected and highlight on country profile dropdown box top left 

World Factbook (by CIA)

Worldfactbook menu with dropdown to select a country

Use the drop down to select a country that you wish to learn more about. 

Challenge Question: How Much Coastline does Brazil have?

Nation Master (website)

City Data

Passport Euromonitor (Library Database)

In the context of this course - look to understand the Political, Economics, Socio-demographic, Technological, Legal. Environmental

PESTLE 

Notes on use of this database: CSUSM Student USE Only. You must agree to terms and conditions before entering the database.

There are different menus, approaches to access data, analysis, and dashboards. Write down the steps to use to obtain your information!

Passport top menu provides the ability to search an industry, economies, consumers, companies, and Analytics

TOP MENU APPROACH

Searching an industry?  Step #1 Click Industries, Step #2 Select a category (Consumer products, Services, or Supply). Step #3 From the new page shown, scroll down and use the "Country Reports Datagraphic" Tile. Step # 4 Select a category and geography, hit go.

Interested in Economies?
Step #1 Click Economies, Step #2 Select a category (Business Dynamics, Economies, finance, and trade, Industrial, or sustainability). 
Step #3 From the new page scroll down to locate the "Country Reports" Tile. Step # 4 Select a category and geography, hit go.

Interested in Consumers?
Step #1 Click Consumers, Step #2 Select a category (Digital Consumers, Households, Income and Expenditure, Lifestyles, Population).
Step #3 From the new page scroll down to locate the "Country Reports" Tile. Step # 4 Select a category and geography, hit go.
 

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