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BA 685: Business Intelligence Master's Project

Segmentation, Targeting

Marketing Plan:  Segmentation, Targeting

Segmentation and Targeting.   You can use the market attributes you started with to go into more depth into your target market.   There are sophisiticated market research analysis tools that use extensive demographic and lifestyle survey data and combine that with maps to visually show relationships that help marketers.

Passport by Euromonitor 
Expert market analysis and statistics on consumer products and services for most countries.

SimplyAnalytics (CSUSM) and create personal account to save
Consumer demographics at the national US level, state, county, and local levels.  Uses MRI and SimmonsLocal detailed consumer preferences, lifestyle, survey responses. 
Create your own account 

ESRI GIS Community Analyst

email - jopdahl@csusm for additional information on log-in 

Community Analyst (ESRI GIS)

This product is very powerful and can be used to understand markets in relationship to geographic spaces. 

Community Analyst:

Follow the steps outlined in this PDF handout to log into this resource. 

IITs has a specialist, Allen Risley, whom can be contacted for assistance with projects. 

Passport Euromonitor (Library Database)

From this resource you should be able to identify a consumer product, service, supply for export. Also this source contains reports on selected services, consumer products, from the U.S. 

Notes on use of this database: CSUSM Student USE Only. You must agree to terms and conditions before entering the database.

There are different menus, approaches to access data, analysis, and dashboards. Write down the steps to use to obtain your information!

Passport top menu provides the ability to search an industry, economies, consumers, companies, and Analytics

TOP MENU APPROACH

Searching an industry?  Step #1 Click Industries, Step #2 Select a category (Consumer products, Services, or Supply). Step #3 From the new page shown, scroll down and use the "Country Reports Datagraphic" Tile. Step # 4 Select a category and geography, hit go.

Interested in Economies?
Step #1 Click Economies, Step #2 Select a category (Business Dynamics, Economies, finance, and trade, Industrial, or sustainability). 
Step #3 From the new page scroll down to locate the "Country Reports" Tile. Step # 4 Select a category and geography, hit go.
Interested in Consumers?
Step #1 Click Consumers, Step #2 Select a category (Digital Consumers, Households, Income and Expenditure, Lifestyles, Population).
Step #3 From the new page scroll down to locate the "Country Reports" Tile. Step # 4 Select a category and geography, hit go.

SimplyAnalytics