Segmentation, Targeting
Marketing Plan: Segmentation, Targeting
Segmentation and Targeting. You can use the market attributes you started with to go into more depth into your target market. There are sophisticated market research analysis tools that use extensive demographic and lifestyle survey data and combine that with maps to visually show relationships that help marketers.
ESRI GIS Community Analyst (subscription database)
Students can sign on with their campus credentials.- See box below for specifics to log-in
Campus IITS helps with this resource: GIS Lab Information
Seeking Help with ESRI contact: Michelle Kinzel mkinzel@csusm.edu email for support
Passport by Euromonitor
Expert market analysis and statistics on consumer products and services for most countries.
ESRI's Community Analyst / Business Analyst
- CSUSM GIS Lab WebsiteThis takes you to the CSUSM's Main ESRI page. To get to Community Analyst (this interface will be sunsetting), or Business Analyst; click on the waffle (square top right that looks like little dots), this opens your options for interfaces.
There are a series of steps to complete before accessing the software.
Official log-in information from IITS https://www.csusm.edu/iits/services/ats/gis/login/
- At the sign in screen you may need to change the sign-in box" if there is no blue single-sign on button (shown in image #2), follow steps 1-4 below
- To change the "Your ArcGIS organization's URL" Type in csusm-gis-lab
- Select the box to remember this URL
- Click the blue continue button to be prompted for credentials
- You will be prompted for your single sign on credentials for CSUSM. Click the blue log in button to launch into the software.
Image below shows a zip code with household income. There are many variables that can be added to a map. This is just an example
Seeking help with Community Analyst - email Michele Kinzel at mkinzel@csusm.edu OR use the Community Analyst Help page
