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BA 680/ BA 685: Business Intelligence Master's Project

Course guide of resources often used for Business Intelligence Projects

Generative AI and ChatGPT

ChatGPT, launched on November 30, 2022, is an artificial intelligence chatbot developed by OpenAI. Since the initial launch of ChatGPT there have been several versions, the initial 3.0, 3.5 (most users), and GPT-4.

Pay attention to the notices about sharing feedback, not providing sensitive information, and that their transcripts may be read by OpenAI engineers.

  • While, at present, the product is "free" one could argue that there is a "cost" to users. You are being used to gather feedback and train the AI. OpenAI's blog for ChatGPT clearly indicates that it introduced "...ChatGPT to get users’ feedback and learn about its strengths and weaknesses." Users are in essence beta testers. 

Screenshot of ChatGPT with arrow pointing to top of screen indicated version options of 3.5 and GPT-4. Arrow to bottom of screen points to disclaimer that information provided by the tool can be inaccurate

Before you use ChatGPT (or other generative AI tools)...

  • Ask your professor before use

  • Remember are responsible for complying with Academic Honesty Policies,

  • Be aware of the limitations of ChatGPT or other AI tool 

  • If you are researching AI in your major/field of study and need research assistance reach out to your subject librarian

APA 7.0 Guidance comes from the APA Blog visit the link for more on citing AI generative technology. 

  • If you used ChatGPT or other AI-type tools in research for your paper:
    • "Describe how you used the tool in your Method section or in a comparable section of your paper. For literature reviews or other types of essays or response or reaction papers, you might describe how you used the tool in your introduction. In your text, provide the prompt you used and then any portion of the relevant text that was generated in response.

Reference Entry 

OpenAI. (2023). ChatGPT (May 24 version) [Large language model]. 

Explanation: This is in keeping with the APA format of (author, date, title, and source). Note: the title ChatGPT is in italics. Directly after this entry is the version number of the ChatBot. This is located at the very bottom of the ChatGPT. Brackets provided more information for the reader here we are describing the kind of model that ChatGPT is. 


Parenthetical citation: (OpenAI, 2023).
Narritive citation: OpenAI (2023) 

(source: APA Blog)

  • ChatGPT is not a source that can be retrieved by others (at this time*). APA indicates that "quoting ChatGPT's text from a chat session is ...more like sharing algorithm's output." We provide credit to the "author" (which is the algorithm) with both a reference entry (goes in the back of the paper) and an in-text citation.
    • *OpenAI is working on having a link to a generated response available, but most users do not have that feature enabled. Once a sharable link is available inclusion of the link to your response should be used in the reference entry. 

The term "hallucinations" refers to the making up of information by the artificial intelligence bot. ChatGPT can and often does provide incorrect and inaccurate information. 

Black text on blue background, The word FACT is being partially covered by a post it note with a KE, making Fact into the word Fake
CC 2.0 by Marco_Verch_Professional, resized from original 

OpenAI ChatGPT and "Hallucinations" (Articles on hallucinations as a phenomenon)

OpenAI is pursuing a new way to fight A.L. 'hallucinations' (CNBC article, May 31, 2023)

ChatGPT-4 Creator Ilya Sutskever on AI Hallucinations and AI Democracy (web only eiditon)


Placeholder for a short video of ChatGPT3.5 responding to a prompt about it hallucinating (Judy working on finishing this)