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MKTG 433 Course Guide (Farris)

Passport Euromonitor (Library Database)

Notes on use of this database: CSUSM Student USE Only. You must agree to terms and conditions before entering the database.

There are different menus, approaches to access data, analysis, and dashboards. Write down the steps to use to obtain your information!

Passport top menu provides the ability to search an industry, economies, consumers, companies, and Analytics


Searching an industry?  Step #1 Click Industries, Step #2 Select a category (Consumer products, Services, or Supply). Step #3 From the new page shown, scroll down and use the "Country Reports Datagraphic" Tile. Step # 4 Select a category and geography, hit go.

Interested in Economies?
Step #1 Click Economies, Step #2 Select a category (Business Dynamics, Economies, finance, and trade, Industrial, or sustainability). 
Step #3 From the new page scroll down to locate the "Country Reports" Tile. Step # 4 Select a category and geography, hit go.

Interested in Consumers?
Step #1 Click Consumers, Step #2 Select a category (Digital Consumers, Households, Income and Expenditure, Lifestyles, Population).
Step #3 From the new page scroll down to locate the "Country Reports" Tile. Step # 4 Select a category and geography, hit go.

Sports Market Analytic Research


Community Analyst (ESRI)


Both Interfaces will have ESRI Demographics 

ESRI Demographics   See data source, available geographies and years and methodologies.  US and Other countries.
Sectors for the US include: ESRI updated demographics, Census and ACS, Tapestry Segmentation, Consumer Spending, Market Potential, Retail MarketPlace, Business Data, Major Shopping Center, Traffic Counts.  

Available geographics:  Census designations, and DMA (Designated Market Areas)  based on Nielsen Media Research.
Consumer Spending:     20 categories with data derived from Bureau of Labor Consumer Expenditure Surveys
Market Potential:    35 categories of products and services derived from GfK MRI
Retail MarketPlace:     Retail sales by industry (NAIC) and measures supply and demand. 
Business Location Data:     By SIC/NAIC industry; annual sales, employees and other. Compiled from InfoGroup.  Use for site or competitor analysis, day or evening hiring by industry, match to business inventory statistics.
Major Shopping:     Location and data on major shopping center.
Traffic Counts:    Daily volume and changes.

Seeking assistance with ARC GIS or Community Analyst -

Michele Kinzel 

GIS Instructional DeveloperIITS Academic Technology Services - Instructional Developmt Svcs

(760) 750-6505

Kellogg Library 2433