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MKTG 433 Course Guide (Farris)


Screenshot of Factiva company snapshot menu enter name or ticker number for report


Mergent screenshot of main menu for searching a public US or international company


To locate information on a Company:

Use the check box to select your choice of Publicly traded companies (USA or International)

Then enter company name or symbol (ticker)

IF the company is a large private, then use the D & B 

Enter company name

Submenu for Mergent with tabs for news, filings, annual reports.

Hoover's Company Records

Screenshot of search boxes to locate reports by entering keywords OR by using the browse company

Business Source Premier

ABI/INFORM Complete (by Proquest)