Best source for business guides to China. Compiled by University of Penn librarians.
Course Guide for MKTG 433
Pixabay image of patterned letters spelling out marketing by merakist. Used under (CC0); image resized from original.
Use this guide to help you locate books, articles, news, journals, data, and information related to marketing. This guide navigates in a series of pages accessible from the left-hand menu. If you need additional assistance with locating resources from the library reach out to your Business & Economics Librarian, Judy Opdahl [contact on the bottom left of this guide].