Industry Sources
The Market (from Industry sources)
How big is the market and is it grownig?
Who will be your competition?
Utilizing industry reports from subscription library databases should help inform you about the following:
- Companies that operate in the industry/ "key players"
- The industry life cycles and growth of the industry
- Financial benchmarks and financial ratios relevant to that industry
- Market share, competitors, and competitive dynamics
- Major markets and their products
- Forces that are pushing and pulling on the industry (political, environmental, legal, regulatory, social, technological, etc.)
- Suppliers (power of suppliers)
- (Source: IBISWorld)
Use your Worksheet in conjunction with this page.
Locate and Industry Report
Look for the Critical Factors above
Write down an additional Resource (trade journal, magazine, newsletter, regulator, association, organization)
From Here we will go to Step 2b Market Research page (Left-hand size)
IBISWorld
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IBISWorld Industry ResearchIndustry Research in over 700 reports by NAIC. In-depth Industry analysis, external, internal and economic, supply chain management. Contains some international reports for UK, Australia, China, and Global.
- Keyword search or use NAICS code (IBISWorld Reports uses 5 digits of a 6 digit NAICS code).
- Reports beginning with OD - are "specialized reports," often they cover a smaller section of an industry.
- Some industries will provide 5 digits of a NAICS code plus a letter, for example 51121e- Video Game Software Publishing in the US
Official Help from IBISWorld - Must be logged into the library to view information
- Industry Research Reports (Video and information of sections)
- IBISWorld Help Center (Official)
- How to use SWOT in IBISWorld
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Video on Porters 5 forces and IBISWordInterface is slightly changed, but the reports do map to 5 Forces concepts.
Business Market Research Collection ( by ProQuest)
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Business Market Research Collection (ProQuest)Conduct company, industry, economic and geopolitical market research with information from these sources: Hoover's Company Profiles - covering 40,000 global public and non-public companies including financials, competitors, officers, and more; OxResearch - succinct articles covering regional economic and political developments of significance; US and Worldwide Industry & Market Reports from Barnes Reports - covering global industries in depth; and Snapshots - market research overviews on 40+ industries and 40 countries.
Business Source Premier (by EBSCO)
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Business Source PremierFull text coverage in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics.
Contains Marketline Reports with global coverage. Each report contains statistics on industry market value, forecast, and market segmentation, competition and leading companies. Note: Pay attention to dates for currency as some reports could be older.
To access the help information, and tutorials below you must be logged into the library.
ABI/INFORM Complete (by ProQuest)
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ABI/INFORM Complete
Business, Management and Trade - scholarly and trade journal articles, dissertations, market reports, industry reports, business cases and global and trade news The most comprehensive ABI/INFORM database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key newspapers such as The Wall Street Journal and The Financial Times, as well as country-and industry-focused reports and data. Its international coverage gives researchers a complete picture of companies and business trends around the world.
Use the BROWSE tab for publications on industry, commodities, and countries reports. Among the potential useful reports are:
Fitch Solutions Country Industry Reports
Fitch Solutions Industry Insight Reports
Fitch Solutions Risk Reports
Locate US Industry & Market Reports; publisher Barnes Reports
Locate Worldwide Industry and Market Reports; publisher Barnes Reports
Looking for more on how to use this and other ProQuest databases visit the following Course Guide. Listed on here are PPTX slides, recorded learning modules, sample searches, etc.