The Census now has a great tool for identifying demographics and consumer information from a tool called Census Business Builder
There are two versions of this tool
Let's take a drive of one of these two resources
Census Business Builder Small Business Edition
The small business builder starts with questions about what business type you want to start. Then asks about the location.
Regional Analyst Edition
This starts at the step of identifying a region.
Select the primary state, metro, county, city/town, or ZIP Code in your region by either clicking on the My Location button or by searching for it.