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BUS 442 McLaughlin

Census Business Builders

For small businesses. Use for business plan data and potential market

The Census Business Builder (CBB) is a suite of services that provide selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format. (Source Census)

For overview, instructional flyers, webinars, help and FAQs visit CBB homepage

BizMiner (Library Database)

Detailed industry financial and industry market analysis.   9000 industries by sales.  Find reports at the national, state, county, metro and zip code.  Update 6/18:  Now shows Z-scores for credit strength and financial viability.

Data Axle Reference Solutions (Formerly Known as ReferenceUSA)

Data Axle Reference Solutions (formerly known as Reference USA) Business Directories  companies, private, public, non profit, education, government etc. 

Segmentation, Targeting

Marketing Plan:  Segmentation, Targeting

Segmentation and Targeting.   You can use the market attributes you started with to go into more depth into your target market.   There are sophisiticated market research analysis tools that use extensive demographic and lifestyle survey data and combine that with maps to visually show relationships that help marketers.

Passport by Euromonitor 
Expert market analysis and statistics on consumer products and services for most countries.

ESRI GIS Community Analyst

Single sign-on now works. 

Statistical Abstract

Passport Euromonitor (Library Database)

From this resource you should be able to identify a consumer product, service, supply for export. 

Notes on use of this database: CSUSM Student USE Only. You must agree to terms and conditions before entering the database.

There are different menus, approaches to access data, analysis, and dashboards. Write down the steps to use to obtain your information!

Passport top menu provides the ability to search an industry, economies, consumers, companies, and Analytics