Counties and Cities
Official County Websites.
You will also need to identify and research a city from one of the counties listed [in links below].
Tips and tricks when researching your city/cities.
- Look across the tabs. You will need to explore to find areas that will inform you. Places to look.
- Are the areas that are targeted or directed to: business or "doing business" or Economic Development? These areas are sections of the city's website that provide information for individuals doing business in the city or potentially looking to do business in their city.
EXAMPLE: The City of Carlsbad has a department for Economic Development. Within this page there are sublinks for Business Resources (including the Chamber of Commerce), Doing Business In (covers data/statistics, lifestyle, etc.), and a link for talent attraction.
Is there a section that discusses the city or plan for the city? Look for "about the city" or Strategic Vision,
EXAMPLES: The City of Carlsbad has an "about us", The also have a community vision which may yield insights. Within this section there is an "About Carlsbad"
City/County/Region Demograhics
Below are listed a range of sources that provide demographic information:
Tips and Tricks: Use government sources such as the Census (government site) or other official county, city, or regional source for this part of your assignment.
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United States Census (there are many surveys, reports, programs within this source that can be informative)
Fast Facts - Enter the City and view quick facts from the Census.
Geographic Profile: Here you can select, California, then place, and enter the name of your city. Select from the list to see data.
SANDAG [San Diego Area Governments]
Look at the Resources section of this site - NEW TOOL called Open Data Portal
Click HERE for interactive tool for demographic information
How to use Census Estimates and Forecasts from SANDAG (Video)
Southern California Area Governments
Look at the Local profiles this contains Orange County and Riverside Country and Imperials County
Other Sources
- Riverside County Center for Demographics
Look across the range of tabs
- Orange County Regional Business Council
Census - Business & Economy [Website]
- Census Business BuilderThis tool starts with a geographic region. Select: primary state, county, city/town, or zip code. Will produce a map with your selected region. Use top menu to select variables such as: consumers/residents, business (annual), business (quarterly), workforce, consumer spending. Subcategories for each of these variables will be shown. There is an option to create a report for your selected region.
- Census.govMain page for the United States Census.
Browse by TOPIC for information.
Also important to review are the SURVEYS. - Annual Business Survey (ABS)ABS Survey provides annual data on select economic and demographic characteristics of employer businesses. Note: Use the left hand navigation. See the about for purpose and users of this survey. (Source: US Census)
- Annual Retail Trade Survey (ARTS)The Annual Retail Trade Survey (ARTS) produces national estimates of total annual sales, e-commerce sales, sales taxes, end-of-year inventories, purchases, total operating expenses, gross margins, and end-of-year accounts receivable for retail businesses located in the United States. (Source: US Census, About the Annual Retail Trade Survey)
