CSUSM Library Guides: FYBLC GEL 101 Library Module: Regional Information and Demographic Sources

Counties and Cities

Official County Websites. You will also need to identify and research a city from one of the counties listed below.

Below are listed a range of sources that provide demographic information:

SANDAG [San Diego Area Governments]
Look at the Resources section of this site
DataSurfer - interactive tool for demographic information; Review "how to use data surfer" as needed.

Look at the Local profiles this contains Orange County and Riverside Country and Imperials County

Other Sources

Census Business Builder , Small Business Editon
Tool for determining the "best" location for your business. Search business type by industry title, keyword or NAICS code. Then select either find my location OR enter state, county, city/town, or Zip code, Lastly view either: Go to Map OR Create Report

Census Business Builder - Regional Analyst Edition - 3.0.1
This tool starts with a geographic region. Select: primary state, county, city/town, or zip code. Will produce a map with your selected region. Use top menu to select variables such as: consumers/residents, business (annual), business (quarterly), workforce, consumer spending. Subcategories for each of these variables will be shown. There is an option to create a report for your selected region.
Census.gov
Main page for the United States Census.
Browse by TOPIC for information.
Also important to review are the SURVEYS.
Annual Business Survey (ABS)
ABS Survey provides annual data on select economic and demographic characteristics of employer businesses. Note: Use the left hand navigation. See the about for purpose and users of this survey. (Source: US Census)
Annual Retail Trade Survey (ARTS)
The Annual Retail Trade Survey (ARTS) produces national estimates of total annual sales, e-commerce sales, sales taxes, end-of-year inventories, purchases, total operating expenses, gross margins, and end-of-year accounts receivable for retail businesses located in the United States. (Source: US Census, About the Annual Retail Trade Survey)